Local Niche Marketing
How to market your small business online with local niche marketing?
A local niche market is a highly focused, targetable portion of a market. We market to a narrow defined group of potential local customers that have specific needs for your product or service.
November 10 @ 10:00 am
Definitions of niche marketing
Definitions for local niche marketing include:
- “A small market that is not served by competing products.” (Keegan, Moriarty, & Duncan, 1992)
- “A method to meet customer needs through the tailoring of goods and services for small markets.”(Stanton, Etzel, & Walke, 1991)
- “The customers in the niche have a distinct set of needs; they will pay a premium to the firm that best satisfies their needs; the niche is not likely to attract other competitors; the nicher gains certain economies through specialization; and the niche has size, profit, and growth potential” (Kotler, 2003).
Niche Marketing Example (One of my niche markets):
I am a Sacramento Process Server and my job is to serve legal papers to people and businesses. I was being hired by a lot of people to serve businesses located at one location in Sacramento California. The business was Corporation Service Company doing business in California as CSC Lawyers Incorporating Service located at 2710 Gateway Oaks Drive Suite 150N, Sacramento, Ca 95833.
Niche Marketing Keyword Research:
I conducted a targeted niche market keyword research around the location and the address. The research resulted in easy to rank keywords in a google search.
More Local Niche Market Google Search Results
Local Niche Marketing Income
Here are some of the results of my local niche marketing income.
How To rank higher on google with local niche marketing?
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