A local niche market is a highly focused, targetable portion of a market.  We market to a narrow defined group of potential local customers that have specific needs for your product or service.

Definitions of niche marketing

Definitions for local niche marketing include:

• “A small market that is not served by competing products.” (Keegan, Moriarty, & Duncan, 1992)

• “A method to meet customer needs through the tailoring of goods and services for small markets.”(Stanton, Etzel, & Walke, 1991)

• “The customers in the niche have a distinct set of needs; they will pay a premium to the firm that best satisfies their needs; the niche is not likely to attract other competitors; the nicher gains certain economies through specialization; and the niche has size, profit, and growth potential” (Kotler, 2003).