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Definitions of niche marketing

Definitions for local niche marketing include:

“A small market that is not served by competing products.” (Keegan, Moriarty, & Duncan, 1992)

“A method to meet customer needs through the tailoring of goods and services for small markets.”(Stanton, Etzel, & Walke, 1991)

“The customers in the niche have a distinct set of needs; they will pay a premium to the firm that best satisfies their needs; the niche is not likely to attract other competitors; the nicher gains certain economies through specialization; and the niche has size, profit, and growth potential” (Kotler, 2003).

Niche Marketing Example (One of my niche markets):

I am a Sacramento Process Server and my job is to serve legal papers to people and businesses. I was being hired by a lot of people to serve businesses located at one location in Sacramento California. The business was Corporation Service Company doing business in California as CSC Lawyers Incorporating Service located at 2710 Gateway Oaks Drive Suite 150N, Sacramento, Ca 95833.

Niche Marketing Keyword Research:

I conducted a targeted niche market keyword research around the location and the address. The research resulted in easy to rank keywords in a google search.